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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches



This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.


Availability

20709001.42 Ber mPerpustakaan S-2Available

Detail Information

Series Title
-
Call Number
001.42 Ber m
Publisher SAGE Publication Ltd. : London.,
Collation
xix + 463hlm; 15x22cm
Language
English
ISBN/ISSN
978-1-5443-3268-0
Classification
001.42
Content Type
-
Media Type
-
Carrier Type
-
Edition
Fifth Edition
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

No other version available




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